Can BJP crack Punjab? Inside its strategy to challenge AAP and Congress in 2027

BJP is executing a long-term strategy to win Punjab in the 2027 elections, including PM Modi's visits and outreach to the Ravidassia community.

BJP has inducted leaders from rival parties, including AAP MPs from Punjab and former Congress leader Kewal Singh Dhillon as Punjab unit president.

The party aims to connect with Sikh voters and expand rural reach through new state leadership.

BJP is attacking rivals, particularly the AAP government, over corruption, while promising development.

In the 2024 Lok Sabha elections, BJP polled 18.65% of votes but won no seats in Punjab.