More brands in store, but price cuts may lag

India-UK CETA deal expected to bring new British brands like Lush into the Indian market, increasing retail choices.

Rupee depreciation against the pound (around 12% over the past year) may offset duty cuts, limiting immediate price reductions.

Lush has paused a planned price hike and is reducing prices on categories like shower gels and soaps where duty benefits are significant.

Global supply chain issues and West Asia war-related logistics costs are impacting pricing strategies.

Kindlife is working with 12 UK brands including skincare and wellness labels, launching in India over the next two to three quarters.