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Jan Aushadhi Nutraceuticals: Affordable Nutrition for Every Indian

UPSC / SSC current affairs note · Schemes

SchemesHealthNutrition

Why in news

The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has launched a range of nutraceuticals to make nutritional supplements affordable and accessible across India. This initiative addresses the challenge of purchasing power for millions of families seeking dietary supplements, vitamins, minerals, and herbal products.

Background

Nutraceuticals are increasingly recognized as essential for holistic health in India. However, affordability remains a barrier for many. PMBJP's nutraceutical basket aims to bridge this gap by offering quality products at low prices.

Key facts

in5points

  1. PMBJP offers nutraceuticals including protein supplements, immunity boosters, and condition-specific formulations.

  2. Jan Aushadhi Protein Bars (35g, chocolate flavor) and Immunity Bars provide convenient on-the-go nutrition.

  3. 100% whey protein powder and Jan Aushadhi Protein Powder are available in vanilla and kesar pista flavors.

  4. Jan Aushadhi Woman Protein Boost (250g, chocolate & vanilla) costs ₹204.66, targeting women's nutritional needs.

  5. Diabetes Care Protein Powder and Renal Care Protein Powder (low/high protein) cater to specific health conditions.

  6. Jan Aushadhi Poshan range includes malt-based foods: Regular Malt (500g, ₹160.17), Cocoa Malt (500g, ₹164.62), and Cocoa Sachet (30g, ₹8.90).

  7. Products are manufactured as per recommended quality standards and sold at affordable prices.

  8. The initiative aims to make regular nutritional support accessible without burdening household budgets.

Prelims pointers

  • Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)
  • Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers
  • Jan Aushadhi Kendras
  • Nutraceuticals: dietary supplements, vitamins, minerals, herbal products, probiotics
  • Protein Bars, Immunity Bars, Whey Protein, Woman Protein Boost
  • Diabetes Care Protein Powder, Renal Care Protein Powder
  • Jan Aushadhi Poshan: malt-based foods with vitamins and minerals

Mains angles

  • GS2: Government policies and interventions for health and nutrition
  • GS3: Issues related to food security and public health
  • GS3: Role of affordable nutraceuticals in combating malnutrition
Jan Aushadhi Nutraceuticals: Affordable Nutrition for Every Indian — UPSC Schemes · in5points