Gujarat Marketing Support Scheme for Rural Women's Income
UPSC / SSC current affairs note · Schemes
Why in news
Gujarat's Gujarat Livelihood Promotion Company (GLPC) has launched a new 'Marketing Support Scheme' with a Rs 25 crore budget for 2026-27 to empower rural women in Sakhi Mandals. The scheme aims to make them financially independent by facilitating product sales on e-commerce platforms for national and global market access.
Background
Sakhi Mandals are women's self-help groups in Gujarat that produce various products. The state government has been promoting women's economic empowerment through various initiatives.
Key facts
Scheme name: Marketing Support Scheme.
Launched by: Gujarat Livelihood Promotion Company (GLPC).
Budget: Rs 25 crore for the financial year 2026-27.
Target beneficiaries: Rural women in Sakhi Mandals.
Objective: To make rural women financially Atmanirbhar (self-reliant).
Mechanism: Connect products to e-commerce platforms for global reach.
Focus: Access to national and international markets.
Prelims pointers
- Scheme: Marketing Support Scheme
- Implementing agency: Gujarat Livelihood Promotion Company (GLPC)
- Budget: Rs 25 crore (2026-27)
- Beneficiaries: Rural women in Sakhi Mandals
- State: Gujarat
Mains angles
- GS2: Government policies and interventions for women empowerment.
- GS3: Role of e-commerce in rural development and financial inclusion.