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PM Modi urges mass movement for 'Catch The Rain' and 'Vocal for Local'

UPSC / SSC current affairs note · IR

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Why in news

Prime Minister Narendra Modi, in his 'Mann Ki Baat' address, called for a mass movement for the 'Catch The Rain' campaign to conserve water. He also urged people to honour weavers by encouraging handloom crafts and strengthening 'Vocal for Local' ahead of National Handloom Day.

Background

The 'Catch The Rain' campaign was launched by the Jal Shakti Ministry in 2020 to promote rainwater harvesting and water conservation. National Handloom Day is celebrated on August 7 to honour the handloom community and promote the handloom sector.

Key facts

in5points
  1. PM Modi urged citizens to turn 'Catch The Rain' into a mass movement for water conservation.

  2. He called for promoting handloom crafts to strengthen 'Vocal for Local'.

  3. The appeal was made during his 'Mann Ki Baat' address.

  4. National Handloom Day is observed on August 7.

  5. 'Catch The Rain' campaign focuses on rainwater harvesting and water conservation.

Prelims pointers

  • Catch The Rain campaign
  • National Handloom Day (August 7)
  • Mann Ki Baat
  • Vocal for Local
  • Jal Shakti Ministry

Mains angles

  • Discuss the significance of water conservation campaigns like 'Catch The Rain' in addressing India's water crisis.
  • Analyze the role of 'Vocal for Local' in promoting traditional industries and economic self-reliance.
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